VantageScore Solutions – CBA Live Conference

Overview pr/social/experiential
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Insights

Using the biggest and most important industy event of the year to launch the brand image of VantageScore Solutions, a player in the credit-scoring marketplace, which was dominated by one name, seemed like a natural. The challenge was to truly maximizing the investment our client made in its conference sponsorship to help them gain awareness and adoption in this marketplace—and announce their newest product version—VantageScore 3.0.

Using the industry’s biggest event to rollout the new branding VantageScore Solutions seemed like a natural fit. The challenge was to truly maximize the investment our client made in its conference sponsorship.

Ideas

Starting with market research, we carefully defined a new brand position for VantageScore Solutions. Then we created a launch that the market would notice. Kicking things off at one of the industry’s most important trade shows (where there were just a handful of sponsors), we made the VanatgeScore Solutions presence known—everywhere. The new logo was on the back of every chair in the keynote address and we dominated the hub of the exhibit floor. We ran trade ads that boldly challenged the audience to rethink their old choices, and carried that rallying mantra through an integrated campaign that included websites, social media, collateral, and traditional and digital advertising.

Starting with market research, we carefully defined a new brand position for VantageScore Solutions. Then we created a launch that the market would notice. Kicking things off at one of the industry’s most important trade shows (where there were just a handful of sponsors), we made the VanatgeScore Solutions presence known—everywhere.

  • The new logo was on the back of every chair in the keynote address.
  • We dominated the hub of the exhibit floor.
  • We ran trade ads that boldly challenged the audience to rethink their old choices.
  • We carried that rallying mantra through an integrated campaign of websites, social media, collateral, and traditional and digital advertising.

Impact

The success of our event marketing campaign—and the interest in the product that it generated—has, in the words of VantageScore Solutions CEO, “exceeded our wildest dreams.” The various experiential activities contributed palpable energy at the launch trade show. The media coverage was  tremendous and traffic to the various websites has spiked impressively. One headline called VantageScore 3.0 “the credit score everyone is talking aboutĀŠ” and its CMO declared that “it is clear our brand has significantly risen in stature within just one week!”