What’s Hot
Adams & Knight Wins Best of Show more
Close

Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

read the full story herefull story

Connecticut Department of Economic and Community Development

Overview traditional digital
[image]

» see the work

Insights

The Connecticut Department of Economic and Community Development (DECD) wanted to attract more businesses to relocate to its state and encourage exisiting businesses, that were already here, to stay. Our marketing reserach however revealed that there were specific challenges in attracting more businesses to come to Connecicut and in making sure that those that were already here to stay.

Ideas

Adams & Knight created an integrated campaign that communicated the strengths of Connecticut by letting business leaders themselves tell their story. With an integrated mix of TV advertising, digital marketing, PR, print ads, social media and paid media, we communicated the strengths of Connecticut by featuring a mix of businesses and industries, and by focusing on differentiating facts and success stories. 

Impact