Connecticut Department of Economic and Community Development
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Insights
The Connecticut Department of Economic and Community Development (DECD) wanted to attract more businesses to relocate to its state and encourage exisiting businesses, that were already here, to stay. Our marketing reserach however revealed that there were specific challenges in attracting more businesses to come to Connecicut and in making sure that those that were already here to stay.
Ideas
Adams & Knight created an integrated campaign that communicated the strengths of Connecticut by letting business leaders themselves tell their story. With an integrated mix of TV advertising, digital marketing, PR, print ads, social media and paid media, we communicated the strengths of Connecticut by featuring a mix of businesses and industries, and by focusing on differentiating facts and success stories.
Impact
