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Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

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Symmetry Partners

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Insights

Symmetry Partners is an asset management firm that prides itself on its unique approach to investing. It wanted to create a look for its organization that was equally unique and supported the message that it is not the typical Wall Street asset management firm. 

Ideas

Adams & Knight created a look that leveraged the name in a new and more relevant way. Using arresting visuals of nature that are symmetrical and balanced, we created a look that supported a key message that success of all types depends on striking the right balance. This new look and messaging were carried throughout both its traditional and nontraditional marketing communications.