Symmetry Partners

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Insights

Symmetry Partners is an asset management firm that prides itself on its unique approach to investing. It wanted to create a look for its organization that was equally unique and supported the message that it is not the typical Wall Street asset management firm. 

Ideas

Adams & Knight created a look that leveraged the name in a new and more relevant way. Using arresting visuals of nature that are symmetrical and balanced, we created a look that supported a key message that success of all types depends on striking the right balance. This new look and messaging were carried throughout both its traditional and nontraditional marketing communications.