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Adams & Knight Wins Best of Show more

Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

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In the crowded retirement plan market, Diversified needed to clearly set itself apart from the pack.


Adams & Knight worked with Diversified to develop a more distinctive brand positioning:

  • Articulated possible brand positionings and tested with customers and prospects
  • Refined brand positioning as “the approachable experts”; defined the Diversified difference
  • Translated that positioning into a new communication architecture that reflects this brand positioning and brand personality across both print/online materials
  • Developed cost-effective templates/graphics library for a full spectrum of marketing and sales materials