Diversified
![[image]](https://www.adamsknight.com/images/casestudies/DIA_Chairs_Poster.jpg)
» see the work
Insights
In the crowded retirement plan market, Diversified needed to clearly set itself apart from the pack.
Ideas
Adams & Knight worked with Diversified to develop a more distinctive brand positioning:
- Articulated possible brand positionings and tested with customers and prospects
- Refined brand positioning as “the approachable experts”; defined the Diversified difference
- Translated that positioning into a new communication architecture thatreflects this brand positioning and brand personality across both print/online materials
- Developed cost-effective templates/graphics library for a full spectrum of marketing and sales materials