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Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

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Sun Life Employee Benefits

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Insights

Build excitement around the acquisition of Genworth Financial’s employee benefits business—and how that enhanced the capabilities of Sun Life Financial Employee Benefits Group.

Ideas

We leveraged big powerful images and unexpected headlines that packed a bit of attitude and a lot of punch to reflect the organization’s momentum. As part of this integrated campaign, we developed a series of print ads, direct mail with custom URLs, microsite/display ads as well as posters and premium items. 

Impact

  • Our integrated campaign to promote the division’s growth in group benefits resulted in:
  • A 73% increase in new visits to the website. 
  • Click-through rates from display ads that exceeded industry average by 500%.
  • Benefits sales that exceeded the company’s annual goals.