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North American Power (NAP) primarily sells its cleaner energy offering through network marketing. These network marketers are frequently inexperienced in sales. And their potential customers often aren’t even aware they have a choice of energy providers. NAP needed a way to help a wide array of networkers explain their cleaner energy offerings to their potential customers in a consistent, clear and compelling way.
We created a simple, friendly video that conveys an enormous amount of information without feeling overwhelming. First, we reinforced the fact that consumers had a choice of energy providers. Then we highlighted how that choice works and why North American Power offered a better choice—all told through engaging animation.
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