The Connecticut Sun’s Final Season
Insights
It was the Connecticut Sun’s final season — the franchise was moving to Texas after 2026. The challenge: create a fully integrated campaign that could celebrate the Sun’s legacy while driving ticket sales now. All with the proud, defiant, underdog attitude their fans loved.
Our campaign for the Connecticut Sun’s final season celebrated both the team’s past and generated excitement for current games.
Idea
We built a campaign strategy around hundreds of components and three distinct phases: “Get Close,” which encouraged fans to get close to the action while they still had a chance, “The Sunset Season,” for the season’s second half, and “The Golden Hour,” which gave the final home games their own unique urgency.
Unique “Sunset Season” Branding
We developed a bold look for the campaign that worked across all three phrases and created a distinctive, cohesive identity across every execution.
Social Media Ticket Promotions
Targeted social promotions helped drive ticket sales and attendance.
Mohegan Sun Signage
We made sure to celebrate the Sun’s legacy around their home court, with special signage created just for Mohegan Sun.
Court Design
We even created a one-of-a-kind court for the Connecticut Sun’s Sunset Season, commemorating the team’s final trip “around the Sun.”
Television & Video
Television commercials and videos brought the same fast-paced energy and attitude as the on-court action. Click to play spot.
Jumbotrons & Billboards
We also created special graphics and messaging for in-arena screens and billboards that built urgency around upcoming matchups.
Social Media Upcoming Matchups
Social content turned marquee matchups and visiting WNBA stars into ticket-selling moments.
![[image]](https://www.adamsknight.com/assets/1787160264-Tickets.jpg)
Commemorative Tickets
Keepsake collectible tickets were designed and used to reward loyal fans while creating another driver of ticket sales.
Impact
Despite the challenge of marketing the Sun’s final season, the campaign delivered strong results across attendance, engagement and return on investment.
