Happy Travels Campaign
Insights
Connecticut’s Bradley International Airport had lots to boast about. But New England travelers didn’t know enough about our region’s small but mighty airport and all that it offers. They asked us to help elevate BDL’s awareness beyond “beloved best kept secret” status.
Our television commercial let travelers see the stress-free experience Bradley offers at every step — with everything that leads to “Happy Travels.”
Idea
From nonstop flights, a wide selection of airlines and impressive awards, Bradley had many bragging points — all of which could help travelers fly with fewer hassles and a lot less stress. This inspired our campaign theme: Happy Travels, which promised a more relaxed way to begin and end your trip in an era filled with overcrowded airports and travel anxiety.
Billboards and outdoor promoted Bradley’s nonstop flights and selection of airlines to travelers looking to avoid delays and missed connections. View More Work
We made sure our campaign showed up on Pinterest — the perfect way to connect with travelers putting together inspirational idea boards full of destinations. View More Work
Social media gave travelers all sorts of reasons to consider Bradley…and connected it all to the idea of flying with more ease. View More Work
Radio helped fliers imagine the happier, better Bradley experience, all the way from plentiful, easy parking to grabbing a bite at one of the restaurants.
Impact
Within a year, the campaign drove over 117 million impressions and 433K clicks to the airport’s website, demonstrating significant reach and engagement. Building on this success and with momentum continuing to grow, a fresh iteration of the campaign is already being planned for next year!
