Vibrant New Website Experience
Insights
Connecticut has long fought stifling stereotypes: small and quaint, stuffy and boring. So when tasked with redesigning its tourism website, CTvisit.com, we knew we needed to update its image to reflect both the diversity of its people —and the vibrancy of the experiences it offers residents and visitors alike.
Idea
![[image]](https://www.adamsknight.com/assets/1771463494-1771452435-3LPs1.png)
200+ interest-driven landing pages dynamically serve up attractions, events, and stories by topic — with built-in geo-location so visitors can see what’s happening right around them.
![[image]](https://www.adamsknight.com/assets/1771462914-1771452453-5ContentHub1.png)
A new, centralized inspiration hub features 750+ original stories — searchable by season, region, or interest.
![[image]](https://www.adamsknight.com/assets/1771452689-CitiesTown-rev.png)
Partner listing pages bring destinations to life — with events, live social feeds, and nearby spots served up based on where you are. Popular towns and cities even get unique landing pages.
![[image]](https://www.adamsknight.com/assets/1771452711-1UpcomingEvents-rev.png)
A custom event platform lets partners publish events directly into the experience — making it easy for visitors to find what’s happening by date, interest, or location.
![[image]](https://www.adamsknight.com/assets/1771464081-Articles-Rev.png)
Customizable article creation tools let state tourism writers and guest contributors build rich stories using modular content blocks, while regional administrators can manage their own content.
![[image]](https://www.adamsknight.com/assets/1771457051-Sample-Itinerary1.png)
Ready-made itineraries crafted by travel insiders provide smart, flexible guides organized by season, region, and trip length.
Impact
The new site attracts more attention than ever, becoming not only the most trafficked tourism site in New England, but one of the top 10 in the nation! Within a year of launch site traffic exceeded 9 million visits, serving 25% more leads to constituent businesses.
