Brand-Building Ad Campaign

Dassault, a world-renowned aviation brand, asked us to help differentiate their ultra-luxury Falcon aircraft in the pages of The New York Times, Forbes and other media aimed at CEOs and wealthy buyers. We knew striking images were not enough — we had to give the brand a confident voice and personality that appealed to the discriminating tastes of private jet connoisseurs.

We created a campaign that matched different Dassault Falcon jets to different buyers — from business executives to the pilots themselves. Every ad was designed to not just showcase Dassault’s impeccable design, but also quickly communicate important brand features…with an upscale, sophisticated attitude.