Agency Earns Best in Show and Record Number of Mark of Excellence Marketing Awards

AVON, Conn. (March 28, 2007)- For the third consecutive year, the American Marketing Association’s (AMA) Connecticut chapter awarded Adams & Knight of Avon, Conn. with its top award – Best in Show. The integrated marketing firm also received eight Mark of Excellence Awards (MOE) for strategic marketing campaigns it created for its financial, healthcare, and education clients.

The AMA awards are based on excellence, creative strategy, and results. All the awards received by Adams & Knight reflect superior marketing results achieved for its clients.Adams & Knight was awarded Best in Show out of all entries for an appeal video it created for Hartford Stage, Hartford’s Tony-award winning regional theater.

The emotional fundraising video featured area students thanking previous donors for a free performance of Charles Dickens’ A Christmas Carol. The video, shown at Hartford Stage’s 2006 gala, inspired attendees to fund two free theater performances of the Christmas classic for inner-city students in 2007 and more than doubled its fundraising goal.

The eight MOEs awarded to Adams & Knight underscore the agency’s leadership in its specialty areas of financial services, healthcare, and education. Six marketing MOEs were given for campaigns the agency developed for Travelers Insurance, Prudential Financial, Masonicare, ArtStamps (a school fundraiser that turns children’s art into U.S. postage) and Hartford Stage. Two additional MOEs were awarded for results-generating public relations campaigns created for Jefferson National Life Insurance and ArtStamps.

“We are very pleased to be honored for campaigns developed in all of our areas of expertise,” said Jill Adams, president of Adams & Knight.

“The Association’s recognition is a testament to the collaborative approach we take with each of our clients to achieve their goals with strategic marketing programs.”

The agency was honored for work across a variety of different media, including integrated marketing campaigns, public relations, Internet marketing, Web site development, video marketing, special event promotion, and corporate branding television advertising.

Adams & Knight previously received the AMA’s Marketer of the Year in 2005 and 2006 for its work with Masonicare and United Way.

About Adams & Knight

Adams & Knight is an integrated marketing communications firm founded in 1988 that provides strategic research, advertising, public relations and digital marketing services for a growing client roster in a variety of industries. The agency can be reached at (860) 676-2300 or at http://www.adamsknight.com.

About the American Marketing Association

The Connecticut Chapter (AMA-CT) is one of nearly 500 chapters throughout North America and Canada that are part of the American Marketing Association, with more than 38,000 members worldwide among 82 countries. AMA is the only organization of its kind, provides direct benefits to marketing professionals in both business and education, and serves all levels of marketing practitioners, educators and students. Visit http://amact.org/ for more information.

Agency Wins Three Bell Ringers, Four Mercury Awards

Adams & Knight Advertising and Public Relations received three Bell Ringer Awards from the Publicity Club of New England, the region’s oldest public relation’s trade organization and four Mercury Awards from the Public Relations Society of America (PRSA).

Adams & Knight received a Bell Ringer award for its crisis communications work with Twinings Tea, a second Bell Ringer for its organization identity work for Mortgage Lenders Network, USA of Middletown, Conn., and a merit award for a publicity campaign for Bernie’s Audio Video TV Appliance Co., of Enfield, Conn.

This year’s awards competition received 350 entries from 69 different PR agencies and honors public relations professionals throughout the entire New England region.

Adams & Knight also received recognition from the Connecticut PRSA at this year’s 2006 Mercury Awards. The agency received three Gold Mercury awards for its crisis communication campaign for Twinings Tea and television public service announcements (PSA) it produced for the United Way. A Silver Mercury award was awarded to the agency for the Mortgage Lenders Network, USA campaign.

“Adams & Knight works hard to develop compelling public relations campaigns designed to help companies reach their strategic business goals,” said A. Cory Maloy, senior vice president of public relations for Adams & Knight. “It is a great honor to be recognized by our peers for that work and provides increased gratification in knowing we have been able to contribute in the success of our client organizations.”

Adams & Knight (www.adamsknight.com) is an integrated communications firm that provides strategic research, advertising, public relations and digital marketing services for a broad client roster. The firm services many different industries with specific expertise in finance/insurance, healthcare, higher education, and any industry marketing directly to the baby boomers audience. Adams & Knight Public Relations provides creative objectives-based public relations services designed to achieve the strategic objectives of client organizations. The firm can be reached at (860) 676-2300.