Mark Casali oversees the agency’s search marketing capabilities. As a CPA with a Master’s in Accounting from Babson College, Mark brings a unique financial perspective to digital marketing. His focus? Helping clients create data-driven campaigns that maximize results where they matter most—the bottom line.
Beyond the agency, Mark has been published in Search Marketing Standard for his work developing a unique set of statistical optimization tools for pay-per-click marketing, and he has also been a part time instructor for both undergraduate and executive audiences at Babson College.