Adams & Knight Marketing Blog

POSTED BY: Pat Dugan, Creative Director  

You’re doing online displays all wrong

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Like em or hate em digital displays are still a growing ad medium. To finetune your strategy for leveraging them in your next campaign, use the tips our creative director, Pat Dugan shares in this new blog.

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Why video completion rate is key on Facebook

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What’s the secret to video success on Facebook? In this Insights Blog, we share five tips that can make videos more effective for marketers.   

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Director and Charles Schoenfeld, Sr. Web Developer  

Does online display advertising still make sense?

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Wondering if online digital display ads are still worth it? Here are a few compelling reasons to keep them in an integrated marketing mix. 

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POSTED BY: Pat Dugan, Creative Director  

Turn product features into human benefits

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How do you get new and exciting features for your product to stand out in a crowded market — and stick in your customers’ minds? Our creative director Pat Dugan shares three tips in this article that can help marketers find the true benefit of each one to target consumers’ hearts — and minds.

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POSTED BY: Jill Adams, Principal/CEO  

Five ways to build a stronger brand image for your company

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Too many people think building a consistent brand identity means everything needs to “look” the same. That’s so 80s!

However, across today’s myriad of marketing channels, you do need to project the same brand personality…which calls for a consistent yet flexible brand platform.

Here are some key tips on how to create just that.

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