Adams & Knight Marketing Blog

POSTED BY: Reem Nouh, SVP Healthcare Marketing  

Healthcare Marketing: 4 Ways to Deliver H.O.P.E. in 2021

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As the COVID vaccines usher in more promise for a return to normal, H.O.P.E. is the theme for healthcare marketing.

Here’s why it offers both risks and opportunities in 2021

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POSTED BY: Denis Gendreau, Connection Planning and Analytics Manager  

Digital Marketing: The Cookie Crumbles

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In recent months, major browsers have intensified efforts to prevent tracking and respect privacy rights of consumers online. To do this, they are limiting the information collected by third-party party data trackers like Google and Facebook embedded in almost all websites. Find out what this trend means for your digital marketing campaigns and how to adjust your mix for a better outcome.

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POSTED BY: Marc McFarland, SVP Financial Services Marketing  

Digital Marketing: 5 key trends to guide your efforts in 2021

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Digital marketing will become even more critical — and more complicated — in 2021. In this blog, you’ll find insights for just five of the biggest trends — and their most likely implications for your advertising, content marketing, paid media, video marketing and social media campaigns in the coming year.

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POSTED BY: Don Carter, Creative Director and Eric Panke, Creative Director, Digital  

Be an Original in a Stock World

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ith so many original photography budgets being slashed and just as many brands and agencies searching the same stock photo libraries, how can you still use visuals to capture attention, support your message, and provoke a reaction…and action? Our latest blog shares five important ways you can stand out in today’s world of stock sameness.

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POSTED BY: Reem Nouh, SVP Healthcare Marketing and Marc McFarland, SVP Financial Services Marketing  

Branding: Fine-tune your brand voice

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Is your brand tone deaf? Today, brand voice is critical to establishing and maintaining emotional connections to your brand. Here are three important tips from our experts that can help you find and fine-tune your brand voice. 

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POSTED BY: Edgardo Rossetti, Social Media Manager  

Social Media: Expert tips for using Facebook Live

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People have watched more than 156 billion minutes of streaming content over the the last month. If you’re leveraging livestreaming to share your content, use these tips from one of our social media experts . . . and increase the quality of, and results from, your live broadcasts.

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Timely Teams tips in the new era of video conferencing

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Virtual conferencing. It’s now the must-have tool for working during Coronavirus times. Here are a few tips from the experts to get the most out of the platform.

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POSTED BY: Pat Dugan, Creative Director  

Pregame ad-nalysis: what to watch for in Super Bowl 54

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Will brands look to entertain with their Super Bowl commercials this year? Or will they spark controversy? Creative directive, Pat Dugan shares his predictions for the trends viewers can expect in our new blog. 

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POSTED BY: Brian McClear, SVP Marketing Technology  

6 questions to ask to see if your business needs a mobile app

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It takes time, energy and resources to create a mobile app. Make sure it doesn’t become a “one-and-done” download and actually delivers desired results . . . with these tips from our marketing technology SVP.

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POSTED BY: Jill Adams, Principal/CEO  
Since You Asked

How can we better control SEO for Google images?

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Not happy with the images search engines show for your brand? Learn how you can influence which images actually get displayed . . .by using these tips from our team of SEM/SEO specialists and digital marketers in our new “Since You Asked…” column. 

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