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Adams & Knight Wins Best of Show

We’re proud to have won more awards than any agency at the Ad Club of CT’s annual award show—including Best of Show, best copywriting and best art direction honors.

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Dreyfus, Ashby

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Insights

Wine importer Dreyfus, Ashby brings wines from leading wine families around the world to U.S. distributors. While it doesn’t sell directly to consumers, it needed a compelling new public website—one that would encourage more distributors to carry the wine families they represented and ultimately more consumers to purchase their wines.

Ideas

Just a few of the ways we ensured this site was a better ambassador for Dreyfus, Ashby.

  • We revamped the site’s navigation based on research insights into how consumers really shop for wine: by type of wine (varietal), by brand, or by location/region.
  • We provided all kinds of relevant content for each wine, including the latest wine reviews, tasting notes, suggested food pairings, tech sheets and printable labels.
  • We included “family albums” to showcase info on each winery and emphasize their point of difference—that they only represented exceptional family-owned wineries.
  • We prominently featured a “Contact us” section, which would allow visitors to choose an area of the country, see a photo of the representative from that area and send him/her a personalized email with any questions.