The Avon-based integrated communications firm also won 12 Mark of Excellence (MOE) awards across a wide array of marketing disciplines — integrated marketing campaigns, public relations, research, Web site development, special event promotion, television and radio advertising.

The Dreyfus, Ashby Web site was the only entry to earn a perfect 50 out of 50 score from the panel of nationwide judges based on the site’s strategy, execution and results. The user-friendly Web site enables different types of users to “tour” Dreyfus, Ashby’s wine cellars however they prefer. Not only does the Web site create a distinctive brand image for this importer of wine from the world’s most prestigious wine families, it’s increased unique visitor traffic by 60 percent and increased contact requests ten fold.

“We are pleased that the American Marketing Association has recognized Adams & Knight as Marketer of the Year five out of the last six years,” said Jill Adams, president of Adams & Knight. “More importantly, we’re thrilled that we have been able to deliver measurable results across all media and across all types of clients.”

When Fox 61 News wanted the inside scoop on the 2010 Super Bowl advertising, they huddled with Adams & Knight and NewAlliance Bank. In three segments aired live from Adams & Knight headquarters in Avon, CT, Fox 61 reporter Jeff Valin queried the team on what makes for effective spots and discussed the agency’s new “Do Your Thing” campaign for NewAlliance Bank that premiered during the big game.

Please click the ‘play’ buttons below to view the videos from the Fox 61 newscast.

Patrick Dugan, Associate Creative Director for Adams & Knight, talks about the latest Super Bowl advertising trends.
[See post to watch Flash video]

Don Carter, Creative Director for Adams & Knight, and Eric Panke, Art Director, discuss what makes for good Super Bowl spots.
[See post to watch Flash video]

Mark Gibson, Executive VP and Chief Marketing Officer for NewAlliance Bank, provides a sneak peek at their new “Do Your Thing” campaign.
[See post to watch Flash video]

About NewAlliance Bank
NewAlliance Bank is a New Haven, Connecticut headquartered regional banking and financial services company. It is the third largest bank in Connecticut and fourth largest headquartered in New England. In addition to offering a full range of personal and commercial banking products and services, NewAlliance Bank also provides trust services and investment and insurance products and services. On December 31, 2009 the Company had $8.43 billion in assets and $5.02 billion in deposits. The Bank’s website is www.newalliancebank.com.

The agency’s thoughts and prayers go out to everyone who was affected by the disaster.

]]> http://www.adamsknight.com/news/2010/01/adams-knight-pledges-5000-to-support-relief-efforts-in-haiti/feed/ 0 http://www.adamsknight.com/news/2009/06/adams-knight-shines-at-55th-annual-advertising-club-of-connecticut-award-show/ http://www.adamsknight.com/news/2009/06/adams-knight-shines-at-55th-annual-advertising-club-of-connecticut-award-show/#comments Thu, 04 Jun 2009 21:11:40 +0000 admin http://www.adamsknight.com/news/?p=93 Agency Receives Most Gold Awards and Most Awards Overall

The Advertising Club of Connecticut awarded Adams & Knight five Gold Awards, the most of any agency, at their 55th Annual Awards Show, held May 20th at the Aqua Turf in Plantsville, Connecticut. Adams & Knight also earned eight silver and nine bronze awards, receiving the most awards of the evening. More than 80 awards were given over 50 categories.

“We are honored this year, as we are each year, to be acknowledged by our industry peers for work we do that reaches across many industries, including healthcare, non-profit, and financial services,” said Jill Adams, principal of Adams & Knight. “Our agency is proud of the highly creative work we produce that stands out from the crowd and generates results for our clients.”

Adams & Knight’s award-winning work spanned a wide range of advertising categories, including consumer interactive, consumer posters, public service, television, promotional marketing, and collateral.

About the Advertising Club of Connecticut
The Advertising Club of Connecticut, founded in 1913, is the largest professional association in the state serving advertising and marketing professionals. More than 500 members belong to the Advertising Club of Connecticut. For more information, visit www.adclubct.org.

Agency’s Results Recognized During 40th Annual Bell Ringer Awards Ceremony

Adams & Knight was awarded two Bell Awards and three Merit Awards by the Publicity Club of New England, the region’s oldest not-for-profit public relations trade organization, during its 40th Annual Bell Ringer Awards ceremony. More than 50 agencies, companies, and organizations from across New England were honored during the ceremony, held June 1, 2009 at the Boston Westin Waterfront.

“The Bell Ringer Awards recognize results, and Adams & Knight is dedicated to developing compelling public relations campaigns that generate the results our clients need to reach their business goals,” said Bill Knight, Principal of Adams & Knight. “We are honored to be recognized as one of the most effective public relations firms in the region.”

Two Bell Awards were presented to Adams & Knight, the first for a crisis communications campaign created for KBE Building Corp. and a second for an integrated public relations campaign developed for Girl Scouts of Connecticut.

Adams & Knight received a Merit Award for the “Keep Our Hearts in the Right Place” campaign developed for the Heart Center of Greater Waterbury, and two additional Merits for a KBE Building Corp. Corporate Social Responsibility Report, and the business-to-business event “Winning the Retirement Income Challenge,” designed for Jefferson National Insurance.

About the Publicity Club of New England
Founded in 1949, The Publicity Club of New England is the region’s oldest not-for-profit public relations trade organization. The Publicity Club strives to promote and encourage involvement in the communications industry and specifically, the professions of public relations, promotions and marketing. Additional information can be found on the Club’s Website at www.pubclub.org.

“We’re honored to be recognized by NESHCo for two very distinct and compelling healthcare communications programs,” said Jill Adams, President of Adams & Knight. “Each campaign uniquely demonstrates our approach of using emotion to inspire action, and it’s gratifying to see our results earning recognition.”

A heartfelt public relations campaign developed to keep the Heart Center of Greater Waterbury, Connecticut from closing received a Gold Lamplighter award in the Public Relations category. Adams & Knight leveraged the power of the media—and the community—to mobilize both residents and state officials to support the Heart Center, which successfully avoided closure and achieved “permanent status” from the state.

Winning the Mark of Excellence award in the Total Advertising Campaign category was a campaign created for Hartford Hospital to restore public confidence after the hospital was placed on probation. By refocusing people’s attention on the hospital’s exceptionally qualified physicians, Adams & Knight’s “The Most Important Decision of Your Life” campaign was able to increase physician referrals by 57 percent, Web traffic by 38 percent, and inpatient admissions by 26 percent.

NESHCo is New England’s premier professional society for healthcare communications, public relations, marketing, advertising and public affairs. The Lamplighter Awards recognize excellence in healthcare communications. Each year, winners are presented in a wide variety of categories, including media relations, crisis communications, photography and design. Entries are judged by communications professionals from outside the region in order to ensure objectivity.

To download the full article, “Lobbying Efforts: Inside the Grandest Entrances in America,” as featured in the April 2009 issue of The Saturday Evening Post, please click here.

Adams & Knight also won a record number of 15 other awards in a wide array of categories.

“We’re pleased to be recognized by the American Marketing Association for work on behalf of so many different healthcare, financial, industrial, government, and nonprofit clients,” said Jill Adams, President of Adams & Knight. “We’re particularly pleased to win for such a diversity of initiatives, including public relations programs, online marketing, Web sites, broadcast advertising, special events and integrated campaigns.”

Adams & Knight received 56% of the Mark of Excellence awards handed out at the ceremony, including awards recognizing work for Berkshire Life, the State of Connecticut’s CHET 529 College Savings Program, Conning, Fidelity Investments, Girl Scouts of Connecticut, Hartford Stage, Jefferson National Insurance, KBE Building Corporation, Masonicare, MassMutual, Symmetry Partners and United Way.

Adams & Knight won the prestigious top award for a multifaceted public relations campaign that rallied public support and saved The Heart Center of Greater Waterbury from imminent closure by the state. The entry was the only one that earned a perfect score from the nationwide judges, who evaluated each entry’s strategy, execution and results.

“We’re pleased to be recognized by the American Marketing Association for work on behalf of so many different healthcare, financial, industrial, government, and nonprofit clients,” said Jill Adams, President of Adams & Knight. “We’re particularly pleased to win for such a diversity of initiatives, including public relations programs, online marketing, Web sites, broadcast advertising, special events and integrated campaigns.”

Adams & Knight received 56% of the Mark of Excellence awards handed out at the ceremony, including awards recognizing work for Berkshire Life, the State of Connecticut’s CHET 529 College Savings Program, Conning, Fidelity Investments, Girl Scouts of Connecticut, Hartford Stage, Jefferson National Insurance, KBE Building Corporation, Masonicare, MassMutual, Symmetry Partners and United Way.

This year’s competition garnered a record number of entries, but in the end, Patrick Dugan, Associate Creative Director of Adams & Knight, won for a billboard design that he both photographed and wrote. The ad features Dugan’s daughter standing barefoot in grass, next to the headline, “Less carbon footprints. More grass ones.” Adams & Knight Creative Director Don Carter provided art direction.

“At its most basic, being green is about making sure our children and grandchildren are able to enjoy simple pleasures like the feel of cool grass beneath their bare feet,” said Dugan. “And that’s really what inspired the idea for the billboard. I wanted to get to the unique essence of enjoying the outdoors and the environment.”

The winning billboard will be displayed on digital billboards on I-84 and I-91 in Connecticut. The judges of this year’s competition included Jon Antal of CBS Outdoor, Mike Goodrich from Out of Home America, and Dan Giordano of Lamar Hartford.

“Like all compelling advertising, Pat Dugan’s concept was simple and emotional,” said Bill Knight, Principal of Adams & Knight.

Adams & Knight has promoted the messaging for environmentally conscious clients such as the Connecticut Fund for the Environment and NLR (Northeast Lamp Recycling).