Adams & Knight/NewAlliance Bank Break Ads During Super Bowl
When Fox 61 News wanted the inside scoop on the 2010 Super Bowl advertising, they huddled with Adams & Knight and NewAlliance Bank. In three segments aired live from Adams & Knight headquarters in Avon, CT, Fox 61 reporter Jeff Valin queried the team on what makes for effective spots and discussed the agency’s new “Do Your Thing” campaign for NewAlliance Bank that premiered during the big game.
Please click the ‘play’ buttons below to view the videos from the Fox 61 newscast.
Patrick Dugan, Associate Creative Director for Adams & Knight, talks about the latest Super Bowl advertising trends.
Don Carter, Creative Director for Adams & Knight, and Eric Panke, Art Director, discuss what makes for good Super Bowl spots.
Mark Gibson, Executive VP and Chief Marketing Officer for NewAlliance Bank, provides a sneak peek at their new “Do Your Thing” campaign.
About NewAlliance Bank
NewAlliance Bank is a New Haven, Connecticut headquartered regional banking and financial services company. It is the third largest bank in Connecticut and fourth largest headquartered in New England. In addition to offering a full range of personal and commercial banking products and services, NewAlliance Bank also provides trust services and investment and insurance products and services. On December 31, 2009 the Company had $8.43 billion in assets and $5.02 billion in deposits. The Bank’s website is www.newalliancebank.com.
